The Importance Of Quality
Content:
What It Is And Why It
Matters
39.6% of clicks on all searches come on the first link on a SERP
What is quality content?
However, Doug Kessler, founder of Velocity says, “Quality content resonates with its audience.” With this in mind, we can say that anything that adds value to the reader increases their understanding of a topic and is not trivial or trite.
While it is not the only search engine, Google easily stands light years ahead of all its competition in terms of search activity. With the engine getting approximately 9 bn searches every day, it dictates what quality content is in most ways. The tech giant, in its latest algorithm update, shed light on the standards for all websites and content marketers regarding quality content. It gives content creators a framework of how they should approach their next content piece and can serve as the main reference book for what is good and what is bad.
Content Quality and EAT
Google places a lot of emphasis on the reputation of the website and the creator of the main content. Google’s guide instructs readers that:
“An important part of Page Quality Score, or PQ:Page Quality, is understanding the reputation of the website. If the creator of the main content – MC:Main Content – is different from the creator of the website, it is also important to understand the reputation of the creator.”
So how does Google evaluate the PQ? Among other important variables, it uses three variables that it calls EAT: Expertise, Authoritativeness, and Trustworthiness. Depending on the type of content being produced, it is desirable that the content be written or endorsed by a specialist in the field.
Now that, we have a strong baseline knowledge about what quality content is, let us look into why quality content matters so much.
What is the importance of quality content?
The most important characteristic of quality content (as previously discussed) is that it should be audience-centric i.e., focuses on what the user wants to read rather than what you want to write.
While not an exhaustive list, the following are some key advantages that you can reap with quality content.
Uplift in CTR
The most important characteristic of quality content (as previously discussed) is that it should be audience-centric i.e., focuses on what the user wants to read rather than what you want to write.
While not an exhaustive list, the following are some key advantages that you can reap with quality content.
Generate More Backlinks
The #1 ranked website on SERPs has, on average, 3.8x the number of backlinks to the rest of the Top 10.
Improved User Experience
People-first is Google’s latest mantra for content writing and SEO. With search intent now being at the epicenter of everything Google marketing, SEOs now need to work on their website UX more than ever. Having quality content improves user experience and can help decrease bounce rate ultimately leading to a better rank.
According to GoodFirms, about ~34% of users leave a website due to poor content.
Improved Lead Gen
Bill Gates, in 1996, wrote in an essay, “Content is where I expect much of the real money will be made on the internet.” Gates had hit bull’s eye with this three decades ago. Having a thorough understanding of your business and knowing your CTAs, you can leverage content to persuade the reader to buy from you. Once the reader identifies you as an authority on the subject, you have broken down the biggest barrier to their decision-making. This, in turn, makes your lead gen funnel much more efficient and you can have a tangible and measurable ROI from your content marketing efforts.
We hope you found this post helpful. If you are interested in developing a content strategy that complements your overall SEO strategy and ultimately builds your digital presence, do not hesitate to contact Jump Your Rank and get value for your money with our SEO services
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