We started with building an in-depth content strategy for them for research purposes with questions such as who, why, when, where, what, etc. followed by prepositions such as near, like, for, without, versus, etc. which were asked by their audience online.
We then developed a website structured around the response that would allow the content to flourish with time, and also re-surface across the website where it was needed. Making sure that the evergreen quality content factor is present.
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