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A little adjustment was enough to reduce the conversion cost per item for UnderU. As they were on a tight budget each step was carefully planned and reviewed before being applied. This could result in increased conversion but the cost per conversion would be within the allocated budget.
We then looked at their most running item and worked around it. Concentrating on that particular item increased the number of sales. This included new customers and some old loyal customers as well.
Other engagement mediums such as Gmail ads and remarketing campaigns were also introduced with special discounts and offers to attract new customers.
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