An institute must have a user-friendly website with local SEO and well-written and researched content for the students who wish to join the institute. Adding a virtual tour of the campus will attract more students.


The University of Birmingham had opened a new campus in Dubai, and they wanted to target international students online. Their main goals were to increase footfall on the study section and course application, with a rise in admission queries.


The campaign was designed keeping in mind how a student would search for an institution online. We then developed a plan to improve the website around those particular terms. The research showed that the targeted students searched for institutions in a modern language, and their searches revolved around specific degree types, course offerings, the application process, and fees. A plan was developed around the pattern which would meet all the search intents.


The campaign was successful as it shows a 143% increase in organic footfall from the local market. It also showed a 135% increase in traffic to the study section globally, a 92% increase in traffic on course applications, and a 57% betterment in registration.

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