Over time we launched a series of measures to optimize the website, including heavy compliance work after the initial consultation. Focusing on localized key phrases to target job seekers looking for work in their local area. We fully optimized all the local office pages to give the site the optimal chance to rank for the important phrases.

As with all our clients, we made sure the site was working well behind the scenes as well. This meant regular compliance checks to ensure there were no issues with the way Google viewed the website and that we eradicated problems such as weak pages or duplicate content, which could damage ranking positions.

They had many links from various other sites of varying quality. Part of our approach is to review these links and remove any which can be deemed unnatural to avoid a Google penalty which can result in a loss of rankings.