RECRUITMENT SEO

The professional services world is very competitive and relies on building authority, both in the search results and in general. We have a proven track record of assisting businesses in professional services to grow their websites by benefitting from our wealth of technical expertise and content experience. No matter the service area or niche, our SEO team can help businesses in the professional services sector grow through better search results.

CHALLENGE

Boost rankings and traffic for one of the largest recruitment companies. Reed Global is the World’s leading recruitment agency for International vacancies. Optimizing the search result was a challenge as the industry had thousands of search phrases and multiple markets that the site needed to be optimized for. Their business needed a clear solid strategy.

SOLUTION

Over time we launched a series of measures to optimize the website, including heavy compliance work after the initial consultation. Focusing on localized key phrases to target job seekers looking for work in their local area. We fully optimized all the local office pages to give the site the optimal chance to rank for the important phrases.

As with all our clients, we made sure the site was working well behind the scenes as well. This meant regular compliance checks to ensure there were no issues with the way Google viewed the website and that we eradicated problems such as weak pages or duplicate content, which could damage ranking positions.

They had many links from various other sites of varying quality. Part of our approach is to review these links and remove any which can be deemed unnatural to avoid a Google penalty which can result in a loss of rankings.

RESULT

Our campaign resulted in the Reed Global site ranking higher for local phrases, meaning job seekers could find the website more easily. As we often see, rankings and traffic go hand in hand and Reed’s successful SEO campaign has seen increased visitors to the site.

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