Their preference to stick with the tried and tested systems made manufacturing and industrial companies lag in adopting digital marketing practices. They need to understand that a pleasing website design, good Industrial SEO techniques, and increased visibility through paid and organic content can transform the growth of their business.
Atlantic Pumps operating in a niche manufacturing industry, thought their customer base wouldn’t be looking online for their product. We demonstrated that there was a demand online for their services, and being found was the only thing hindering their business growth as an online shop.
Atlantic Pumps are expert in providing solutions for quarry dewatering and pumps for mineral handling and abrasive applications. We conducted detailed keyword research and identified fifteen search phrases that indicated intent.
We optimized their website around the target phrases, improving how Google sees and understands the site while sufficing the efforts with an ongoing sustainable content and link-building program.
They witnessed an increase in top results searches for “slurry pump parts” and “Warman pumps.” This improved visibility and resulted in an uplift in online inquiries and a six-figure contract.
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