Students looking to apply to universities are searching the internet to find one perfect, and universities are now implementing SEO strategies to get a better online presence. All this is possible with a user-friendly website, properly curated content, and local SEO.


The higher education market is becoming vast, with more students aspiring to study abroad, making the selection more challenging than ever. SEO is a mandatory tool to stand out from the competition, allowing you to showcase the best of your institute. We worked with Effat University to improve their SEO strategies and rank top in search results. Our brief was to improve the visibility of Effat University in its serving market.


Our approach targeted course-specific search terms relative to the Effat University programs. We did this to increase visibility amongst those intending to study these specific courses. We targeted a mixture of English and Arabic keywords to ensure visibility was consistently increased in both target markets.


Throughout the campaign, we have significantly increased visibility through content and technical improvements to the site. This has resulted in 41 new 1st page rankings and 19 links ranking at the top for key search terms. We have also successfully increased the number of high-quality links directed to the Effat University site.

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