An account manager was dedicated to personally approaching each website and carefully managing its online visibility. Our team ensured that each website was falling under the standards of Google’s requirements and also kept on working on a monthly cycle to improve on-site and off-site SEO. The biggest focus of the SEO team was to increase the visibility and awareness of local branches for mobile users.

Regular posting of blog posts and other marketing content helped to specifically use the right key phrases which were suitable for the website. It was also made sure that each page was sending the right signals to Google. What kept the site authoritative and relevant was the link-building interface avoiding the quick win routes. Managing their social channels such as Twitter and Google+ also presented another opportunity for effective improvement and visibility. It also helped in creating awareness about the services.