EDUCATION SEO

Most students use online search platforms for all their queries. This has made implementing SEO strategies necessary for Universities and Colleges to stand out from the rest of the institutions. The presence of a user-friendly website, local SEO, well-researched and written content, and a virtual tour of the campus early in a student’s research phase has become mandatory with paid strategies to boost conversion. A must for every institution.

CHALLENGE

To make Sheffield Hallam University appear in the google top rankings for students to visit the universities’ website in a highly competitive market.

SOLUTION

Detailed keyword research was done to understand how prospective students are searching for the degrees they’re interested in, grouping and categorizing searches to align with intent across the funnel. We used a strategic selection of phrases and synonyms as the backbone of the campaign.

A complete review of the site’s metadata and content allowed us to optimize for the researched key phrases. Changes to the site’s content coupled with detailed and regular checks of the site’s health and compliance, while proactively managing the strong link profile have yielded impressive results.

RESULT

Our SEO campaign has given Sheffield Hallam University first page google ranking among all of its main competitors.

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