Charity Web Build
With Heart Research, we supported and launched an online campaign to aid cardiac disease research.
Challenge
Sing for your Heart is an online campaign that aims to raise awareness and put some light on the need for more research work on heart disease. The campaign was centered around Jaxon, a six-year-old kid with inborn heart disease, which has no cure. Heart Research wanted a charity website that could spread awareness of the increased rate of heart disease. This campaign also allowed people to interact and participate.
Solution
We built a charity website for Heart Research and split it into some very clear sections. From information about the campaign to how they could donate and how they could support the cause. As the campaign was happening near Christmas time, we decided to go with the Christmas theme for the website. Focusing on the winter theme but still incorporating the colors used by Heart Research. Later on, the Christmas theme was removed as the campaign evolved. We also added a charity Twibbon and a Facebook frame for users to use and show their support for the great cause.
Result
The campaign was a success and it gained the support of more than 16 million people from all around the world. Some the celebrities such as Westlife, Davood Ghadami, Pixie Lott, Alesha Dixon, and Piers Morgan also showed their support for the campaign.
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