The trend of looking for business schools online is growing. Colleges and universities need to up their SEO game to stand out. Business schools can use proper SEO strategies to attract more students to their websites.


IPAG Business School wanted to target international students, and they decided to invest in SEO marketing strategies to increase organic reach for prospective international students, recruitment applications, and inquiries.


Following are some of the steps that were taken to maximize traffic on the page:

  1. Restructuring of IPAG’s Hreflang implementation
  2. Navigation and content overhauled to maximize its Google ranking potential
  3. Copy, imagery, and page structure were optimized
  4. Implemented a link development campaign


Increased organic traffic by 166%, increased student applications by 118%, increased contact form completions by 48%, and estimated campaign return on investment of 38:1.

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