B2B PPC
We’re experts in business-to-business digital marketing. The shift to digital is already happening as 63% of executives’ first course of action when looking to procure products or services is to conduct an online search. We will craft a digital campaign that assists you in targeting the right audience for your business to drive more leads and sales and help you grow. If your web presence needs a refreshing look, we can reboot it to improve your online image and drive conversions.
CHALLENGE
Innovate is a government department focusing on driving innovations that will grow the economy. They wanted to reach out to small businesses in to understand their attitudes and behaviors toward Research & Development in international markets.
SOLUTION
We crafted a custom campaign to target their B2B audience across a range of channels.
Their target market was key decision makers at small businesses with a turnover of over $1.8M. We helped them develop three target personas to support this and used data points to target these audiences online.
Finally, we planned and built a social, display, and search campaign to proactively target these users online, with a compelling call to action to drive response.
RESULT
The campaign was a success, with thousands of conversions generating huge insights from their audience. Not only that, performance metrics for the B2B PPC campaign showed a fantastic return as specified by below indicators:
Return on investment increased by 18.6%
Average cost per click reduced by 15.3%
Conversion cost reduced by 26.5%
Return on investment increased by 18.6%
Average cost per click reduced by 15.3%
Conversion cost reduced by 26.5%
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